It directs shoppers to a buy button at to complete the purchase. 8 and features product reviews and videos. “They are smaller, very immersive, experimental as well.” “These stores are fundamentally different from the Toys R Us stores that you’ll remember from the past,” he said. Waterford - 5 Dayton Rd - Opened 1985, closed 2018. Waterford - 915 Hartford Tpke - Babies 'R' Us store - Closed 2018, currently Tractor Supply Company. Waterbury - 275 Union St - Toys 'R' Us/Babies 'R' Us combo store - Opened 1997, closed 2018, currently Dicks Sporting Goods. Former Toys R Us employees were able to apply for jobs at the new stores first, he said. Waterbury - Unknown address - Opened 1979, closed and relocated 1998. “We’re in the business of making people happy.”Īfter limited-time runs in Chicago and Atlanta, the traveling show will head to other cities in 2020, Goodman said.īarry said the first new stores will open at the Galleria Mall in Houston and the Garden City Plaza in Paramus, New Jersey. “Toys R Us Adventure is a magical place and a journey for parents and kids to just have fun together,” Goodman said. View Gallery: Toys R Us Adventure brings ‘toy wonderland’ to Atlanta, ChicagoĬandytopia CEO John Goodman said the sites feature toys from Melissa & Doug, Spin Master's Paw Patrol brand and Schleich along with the return of company mascot Geoffrey the Giraffe. New Disney stores open at Target: Get items from 'Frozen 2,' Star Wars merchandise and more online and at select stores Holiday shopping starts now: Walmart kicks off shorter holiday shopping season with deals “This is really a dream come true in the fact that we’re able to take these toy and play experiences and bring them to life that we’ve never been able to do in the past,” Barry said of the sites that feature giant toys. In an interview with USA TODAY Friday, Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Brands, said that together with Candytopia they've created a "completely unique" experience. The first Toys R Us Adventure opened in Chicago Thursday and the second site opens in Atlanta Saturday. Toys R Us is staging a “larger than life” comeback.Īhead of the holiday shopping season, the iconic brand opened two new “immersive toy wonderlands” called Toys R Us Adventure this week, unveiled a new website along with a partnership with former rival Target, and is preparing to open its first new stores in November. The company was founded in 1957 its first store. Watch Video: Toys R Us debuts new immersive play experience in Chicago and Atlanta Toys R Us is an American toy, clothing, and baby product retailer owned by Tru Kids and various others.
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